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The change is effective as of now.
Watch out, TikTok. Instagram Reels is hot on your heels.
Starting Tuesday, Instagram Reels can be up to a minute long. Previously, the videos were limited to 30 seconds. The photo and video sharing platform unveiled the change on its Twitter account.
Instagram’s news is also good for TikTok users who want to post longer TikTok videos on their Instagram accounts with Reels.
Facebook-owned Instagram didn’t immediately respond to a request for further comment about the announcement.